As part of a new master branding launch, Dempster's required new POS marketing materials including new rack displays to house in-store products. The rack's graphics had to adhere to the new master branding, including the new logo lockup standards, and new colour block application. The primary goal of the rack was to promote Dempster's english muffins and bagels, using appetite appeal and a new tagline. I created a custom vector render based off of photos from previous rack housing, and the final design was approved by Dempster's to be used in retailers for the next upcoming years.